The first online fashion sale, Myntra’s End of Reason Sale, in Unlock 1.0 recorded 3.5 million shoppers in just four days. The 12th edition of the sale which concluded on Monday recorded the sale of 10 million plus items. Shoppers across the country placed about 4 million orders, across multiple categories, of which, men’s jeans and streetwear, women’s western wear, women’s ethnic wear, men’s casuals and personal care, were the most popular.
The event was very well received, especially in tier 2 and 3 cities, considering the present scenario, where the nation is looking forward to normalcy in every aspect. A key highlight of the just concluded EORS is the integration and collaboration with 400 offline stores of more than 60 brands, enabling them to go live with their inventory on the Myntra platform. The items are being shipped directly from the brands’ stores to the consumer’s doorsteps. 15000 Kirana partners under Myntra’s MENSA Network (Myntra’s Extended Network for Service Augmentation) will fulfill deliveries across 300 tier 2 and 3 cities, which will also help in augmenting their earnings.
Safety has been very high on the priority throughout the event, with Myntra’s workforce at the office, fulfillment centers, warehouses and delivery personnel, strictly adhering to the guidelines that were laid earlier in the interest of their safety and that of Myntra’s customers’. This has also been the first event managed successfully from home by some of the core team members, who have collaborated and worked with each other virtually, demonstrating Myntra’s ability to adapt and utilize technology to meet organizational goals. In the first-ever remote working model for managing customer service operations, employees answered over 2 lakh customer calls during the course of the event.