Bollywood star, John Abraham recently along with Guardian GNC, the master franchisee of GNC, a global leader in health and wellness supplements, has urges people to ‘Live Well’ through their new campaign #IamPositive. The global Coronavirus pandemic has pushed everyone inside the four walls of their home, making people rethink their movements and actions. Guardian Healthcare, which launched this #IamPositive campaign is to encourage people to stay optimistic while adapting to the new normal.
Elaborating on the campaign, John Abraham said: “COVID-19 has pushed all of us into fear and negativity. Through this video, we have attempted to showcase the optimism life has shown even in these trying times. The lockdown has connected us to our true purpose as human beings. Once things get back to normal, we should take this opportunity to continue living the right way, while preserving nature, and everything else around us that we have re-discovered. That, to me, is the real meaning of Live Well. Guardian GNC’s new campaign attempts to inspire all towards the true idea of Live Well.”
The campaign, conceptualised and executed by Gozoop, starts with a video where John Abraham talks about how one has been forced to live this life for their own good due to the pandemic. The campaign, which rolled out on social media, also highlights how this situation has helped everyone reflect on life and what it would mean to Live Well.
Meanwhile, Shadab Khan – CEO of Guardian GNC India said on the launch of the campaign: “Optimism and positivity are the fundamentals for one’s healthy well-being. At Guardian GNC, we believe in a positive way of living life and our core purpose is to help people Live Well. As we prepare ourselves for the new normal, we all need to nurture our mind and body well, through a good balance of the right exercise, nutrition, meditation and rest.”