India inaugurates virtual India pavilion at Cannes Film Market 2020

Indian Participation at Cannes Film Festival – 2020 began on Monday  with the e-inauguration of the Virtual India Pavilion by Ministry of Information & Broadcasting Prakash Javadekar. The Festival will be held from June 22 to 26.

The virtual edition of Cannes Film Market exemplifies, what our Prime Minister has said, “togetherness and resilience” when the humanity is facing a common challenge.

Addressing the film fraternity and film lovers across the Globe, Javadekar said “virtual inaugurations are the new normal and these virtual spaces are the new places for real partnerships”. He added that films are India’s soft power and the film facilitation office would be made a single window for all Center and State government permissions. The Minister invited international film fraternity to come shoot in India and sell in the world market. The Minister express hope that the two films sent to Cannes from India would be appreciated world over.

The Indian Pavilion at Cannes has always been a hub of activity. It is here that the Indian film makers and delegates interact with the international community, who while experiencing the colour, flavor and aroma of Indian cinema, also explore the opportunities of working with Indian film makers and to shoot within Incredible India that has almost unparalleled variety of locations and people.

 

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