Ayushmann Khurrana to be Tide India’s brand ambassador in new campaign

Ayushmann Khuranna in the Tide Ultra Advertisement Ayushmann Khuranna in the Tide Ultra Advertisement

Tide, one of the leading fabric care brands in India from Procter & Gamble, has appointed Bollywood actor Ayushmann Khurrana as their brand ambassador for India. The partnership has launched with the first Tide advertisement featuring the actor, for the Tide Ultra variant designed specifically for the washing machine.

The association will begin with a new line of Tide advertisement featuring Ayushmann who will be playing different members of a family in a fun, unique manner. The actor has portrayed all these characters with utmost charm.

Excited about this partnership with Tide, Ayushmann Khurrana said, “Tide is an iconic power brand whose values resonated with me. We both believe in spreading smiles and brightening up everyday life. I have loved watching the witty Tide ads all these years. For my first advertisement with the brand, we came together and tried to push the envelope, attempting something unique and engaging. You can see me play the roles of multiple family members in a warm, fun narrative.”

“And this is just the start! It is my pleasure to join hands with a fun brand like Tide, and together we endeavour to keep winning smiles and hearts with all that we do together,” he added.