My Finance Wellness (MFW), the first FinEduTech brand in the country, has recently launched its mobile application for MSME and other nano, tiny entrepreneurs in the country. The app helps the trading and manufacturing community in understanding complex financial concepts in a very simple manner and educating them through short videos and games. Their robotic led easy navigation to the Micro Accounting Platform makes life hassle-free for the micro-enterprises.
Financial Health Assessment for Business – This tool will enable entrepreneurs to understand their current financial status across four areas, such as survival & stability, financial management, access to finance and business compliance.Speaking on the launch occasion, Co-founder and CEO Madhu Kiran said, “At My Finance Wellness we educate and empower both individuals and entrepreneurs on various aspects of personal and business finance. This helps in making informed and effective money related decisions. At MFW our exclusive services will help people overcome these very challenges in a structured and organic way. We are putting all our efforts to empower the MSME sector in India in line with Atamanirbhar Bharat initiative. Our online financial health assessment tool is exclusively made for the entrepreneurs in our country. This tool will enable entrepreneurs to understand their current financial status across few key areas. Following are the features of our mobile app for enterprises.”
Vincent Arokianathan, Co-founder and COO said, “The MSMEs are the bedrock of our societies. India has close to 7 crores micro enterprises across manufacturing, trading & service sector. Around 34% of the overall GDP contributions come from MSME sector. However, for the last two years MSMEs have seen dip in their growth and stalled the production to alarming levels. During these hard times MFW stands along with the Indian enterprises in their speedy recovery. Keeping that in mind, today we are introducing our flagship product which is Made in India and Made for India.”
He added, “We are a team of senior management professionals from diverse backgrounds and with a rich collective experience of 100+ years in India & abroad. Currently the company is funded by the founding group and HNIs. We are planning to go for the next rounds of funding to expand our operations across India, Europe, Middle East, and Africa. We aspire to reach out to 6 million customers in the next 5 years.”